Archive for August, 2008

Harmonic Convergence

August 21, 2008
Brand Marketing, Large Business, Medium Business, Opinion

The Houston Symphony finds its direct marketing inspiration in some unlikely places Interview by: Lara Jensen Like many cultural organizations, the Houston Symphony relies heavily on direct marketing to sell tickets, as ticket sales account for about one-third of its annual budget. The man in charge of the orchestra’s ticket-sales marketing, Bruce Robinson, knows that [...]

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TerraChoice: The Promise and Pitfalls of Going Green

August 5, 2008
Green Marketing, Large Business, Medium Business, Small Business, Video

TerraChoice consultant Lise Beutel explores the promise and pitfalls of the eco-marketing movement. read the transcript [RTF] Stay abreast of the trends Lise Beutel discusses the current trends in eco-friendly marketing and how companies can seize on them. read the transcript [RTF] Making a better life Lise Beutel runs down assorted methods that brands can [...]

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