Why tray table advertising aboard airplanes could send your brand’s image soaring By: Gwen Moran Siamak Taghaddos was strapped in his airplane seat on a shuttle from Boston to New York when he lowered the tray table in front of him. Instead of the traditional putty-colored surface he expected, the tray top revealed a colorful, [...]
Continue reading…Archive for August, 2008
The “And” Economy
Why the old lines of demarcation in marketing are, thankfully, starting to blur By: Joseph Jaffe We live in an either/or world — be it left or right brain; church or state; branding or direct response. The reality is, however, that there is no line anymore that divides one bucket from another, one department from [...]
Continue reading…Divided Attention
Direct marketing helps retailers win over new consumers without losing focus on the old ones By: Lara Jensen With competition for the consumer’s attention coming from all sides these days, retailers in search of new customers are facing more obstacles than ever before. As traditional advertising vehicles like TV and print ads continue to reach [...]
Continue reading…A Piece that Pops
tw telecom wanted its direct mail campaign to stand out. Faction Media did them one better – by creating a piece that stands up. By: Anne Stuart When you’re crafting a B2B direct mail campaign, it’s important that your piece has the ability to stand out on the recipient’s desk. What better way to accomplish [...]
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