[podcast]http://delivermagazine.com/wp-content/uploads/audio/podcast12.mp3[/podcast]
One common misperception is that traditional marketing channels have no appeal to tech-savvy young consumers. But recent studies suggest that direct mail still does have reach and impact among this valued demographic. This podcast looks at what we’re finding about Generation Y and the mail.
Audio, Large Business, Medium Business, Small Business, Targeting
