Archive for August, 2008

Conversation Starters 12: Y Not?

August 28, 2008
Audio, Large Business, Medium Business, Small Business, Targeting

[podcast]http://delivermagazine.com/wp-content/uploads/audio/podcast12.mp3[/podcast] One common misperception is that traditional marketing channels have no appeal to tech-savvy young consumers. But recent studies suggest that direct mail still does have reach and impact among this valued demographic. This podcast looks at what we’re finding about Generation Y and the mail. Make a comment

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Premium Channel

August 21, 2008
B-to-C Marketing, Case Studies, Integrated Marketing, Large Business

How the most cutting-edge network on television use smart direct marketing to win over viewers By: Anne Stuart If you plan to sell a TV show about polygamy, it helps if you have a sense of whimsy. That’s just what HBO employed to promote its recent “Big Love” series. “We developed ideas to subvert some [...]

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Open Secrets – A Refresher Course on Getting Recipients to Open Your Envelopes

August 21, 2008 | by Elaine Appleton Grant
B-to-C Marketing, Large Business, Medium Business, Prospecting, Small Business

At a time when the corporate world seems increasingly obsessed with digital solutions, legendary direct marketer Ernan Roman has some compelling news for brands: Recipients actually want your traditional mail.

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The ECHO Grows Louder

August 21, 2008
B-to-B Marketing, Creativity, Large Business, Medium Business

The Direct Marketing Association designed a new integrated campaign that is resonating with ECHO Award entrants By: Lara Jensen Even competitions have competition. And for the Direct Marketing Association, sponsors of the popular International ECHO Awards, the challenge to break through the clutter created by other direct marketing awards programs has prompted the DMA to [...]

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