One common misperception is that traditional marketing channels have no appeal to tech-savvy young consumers. But recent studies suggest that direct mail still does have reach and impact among this valued demographic. This podcast looks at what we’re finding about Generation Y and the mail.

Make …

How the most cutting-edge network on television use smart direct marketing to win over viewers

By: Anne Stuart

If you plan to sell a TV show about polygamy, it helps if you have a sense of whimsy. That’s just what HBO employed to promote its recent “Big Love” …

Direct marketing wizards Ernan Roman and Herschell Gordon Lewis explain the science – and art – of getting recipients to open your envelopes

By: Elaine Appleton Grant

At a time when the corporate world seems increasingly obsessed with digital solutions, legendary direct marketer Ernan Roman has some compelling news for …

The Direct Marketing Association designed a new integrated campaign that is resonating with ECHO Award entrants

By: Lara Jensen

Even competitions have competition. And for the Direct Marketing Association, sponsors of the popular International ECHO Awards, the challenge to break through …

What does your company have in common with a Hollywood studio? What can you learn from a Broadway show? A lot more than you might think.

By: Vicki Powers

Entertainment marketing may seem a lot sexier than, say, selling insurance or dishwashing detergent, but at heart it’s really the same …

A building-materials manufacturer gets creative with its product samples and expands its market in the process

By: Vicki Powers

How do you move your company into a totally different market? It helps if you can identify the pain points of your new prospective buyers, and then graphically demonstrate how you …