Archive for July, 2008

Making of the Brand

July 8, 2008
Brand Marketing, Large Business, Medium Business, Opinion, Small Business

Why businesses need to think beyond the logo and tagline By: Steve Cuno Re-brands are fashionable these days. No, that’s not quite correct. What’s fashionable is reworking the logo and tagline and calling the result a re-brand. When will marketers learn? Your brand isn’t what you say. It’s what your products and behavior show. If [...]

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