Bidart & Ross is proving how direct mail can easily fit into a marketing strategy by driving higher-level corporate prospects to a micro Web site. The investment advisory company began sending out thousands of postcards to HR and other executives late in 2007 and into this …

Why businesses need to think beyond the logo and tagline

By: Steve Cuno

Re-brands are fashionable these days.

No, that’s not quite correct. What’s fashionable is reworking the logo and tagline and calling the result a re-brand.
When will marketers learn?

Your brand isn’t what you say. It’s what your …