Archive for June, 2008

Conversation Starters 11: The Truth About Waste

[podcast]http://delivermagazine.com/wp-content/uploads/audio/podcast11.mp3[/podcast] Despite concerns that direct mail contributes greatly to waste, the truth is, the mail you get from companies is not nearly as harmful to the environment as many think. This installment of our podcast takes a look at a recent study that shows how consumers “perceptions of the impact of direct mail is out [...]

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