Unilever uses direct mail to help consumers redefine “Real Beauty” By: Paula Andruss The buzz surrounding the Dove® Campaign for Real Beauty has been deafening since its inception. Using real women to promote its personal care products has made the Unilever Inc. brand resonate with women around the globe, earning accolades and awards in addition [...]
Continue reading…Archive for June, 2008
Breaking Point
A children’s charity uses the tactile power of direct marketing to move donors By: Lou Bortone Imagine arriving at your desk one day and finding a plain white envelope sitting in your inbox. The nondescript piece of mail is devoid of any identifying labels other than some simple text instructing you to fold the envelope [...]
Continue reading…ALM’s for the Poor
American Leprosy Missions’ powerful mailer raises awareness Like many, Mary Hutchinson has never met a person with leprosy, has never had to deal directly with the disease, which has left millions in developing countries permanently disfigured. But instead of allowing the obscurity of the disease to be a hindrance, the marketing executive used it to [...]
Continue reading…Keeping Your Eye on the Bill
What better way to capture the attention of your customers than to incorporate your message into something they’re already opening: their monthly bill By: Vicki Powers One of the biggest challenges of marketing is getting recipients to open a direct mail piece. So what better way to capture people’s attention than by inserting a marketing [...]
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