A marketer saves money on his direct mail campaign by patenting a low-cost direct mail solution for sending disks equivalent to that of sending a postcard.
Continue reading…Archive for June, 2008
Through Hell and High Water
How direct mail helped keep a vintage New Orleans jazz record label afloat in the wake of Hurricane Katrina By: Lekan Oguntoyinbo Seventy-nine year-old George H. Buck has weathered more than his share of storms, so when Hurricane Katrina roared through the Gulf Coast three years ago, pulverizing more than half the city of New [...]
Continue reading…Value in Volume
An Atlanta marketing firm drew rave reviews from fashionistas for its personalized direct mailer By: Lekan Oguntoyinbo Two years ago, Grizzard Performance Group set out to take the New York-centric U.S. fashion industry by storm from Atlanta. Of course, when they made the decision to go after business within the wholesale and retail apparel industry, [...]
Continue reading…Disk Drive: New CD Technology Raises Stakes on Personalization
A new direct marketing product from Sony DADC the “eBridge” program is taking personalization to an even higher level, with a custom-tailored, individualized compact disk that’s being mailed to customers in various international markets.
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