City Harvest is showing that appearances really do matter by soliciting donations with a real brown paper bag as its envelope. A letter from the New York-based charity is headlined, “Most likely, having enough food to fill this lunch bag isn’t a problem for you. Not everybody …

Subway Restaurants teamed with Database Marketing Group to offer a system-wide program that allows owners to go online, customize their mailings and mail any week they choose. The overall result: while the actual size of the mailings is smaller, the overall efficiency is significantly …

How direct mail helped keep a vintage New Orleans jazz record label afloat in the wake of Hurricane Katrina

By: Lekan Oguntoyinbo

Seventy-nine year-old George H. Buck has weathered more than his share of storms, so when Hurricane Katrina roared through the Gulf Coast three years ago, pulverizing more than …

An Atlanta marketing firm drew rave reviews from fashionistas for its personalized direct mailer

By: Lekan Oguntoyinbo

Two years ago, Grizzard Performance Group set out to take the New York-centric U.S. fashion industry by storm from Atlanta.

Of course, when they made the decision to go after …

New CD technology ratchets up the stakes on personalization

By: Paula Andruss

As technology advances, a variety of new media channels have emerged that allow marketing to become more personalized. From the Internet to mobile content and interactive television, marketers are able to engage customers and track their behavior like …

Unilever uses direct mail to help consumers redefine “Real Beauty”

By: Paula Andruss

The buzz surrounding the Dove® Campaign for Real Beauty has been deafening since its inception. Using real women to promote its personal care products has made the Unilever …