Archive for April, 2008

Because It’s Good For You

What’s the argument in favor of adopting new, industry-imposed direct mail guidelines? Your business may not survive otherwise. Convinced yet? Where adaptation is concerned, marketers aren’t necessarily behind the times, but neither have all of us always been in the forefront when it comes to embracing new ideas and innovative methods. But as consumers clamor [...]

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The Cost of Doing Business

Why more and more big brands are using carbon offsets to bolster PR, profits and the planet. By: Samar Farah “The VW Forest” sounds like the name of a sporty German all-terrain vehicle, or perhaps an advanced level in a video game designed for Jetta zealots. In fact, it’s a straight forward moniker for acres [...]

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