A growing number of companies are adopting procurement policies that help protect the world’s forests by tracking paper production from stump to shelf By: Anne Stuart When many businesses discuss their efforts to “go green,” they’re talking about recycling and reuse in other words, initiatives designed for the end of their products’ lives. But some [...]
Continue reading…Archive for April, 2008
Sustaining Momentum
Producing eco-friendly products and services means more than simply using recycled materials you need to look at the entire life cycle. By: Linda Formichelli Recycling your scrap paper used to be all you needed to call your business “green.” But in today’s environment, green comes in many shades, with the richest and most all-inclusive being [...]
Continue reading…Just Cause
Teaming up with a worthy not-for-profit or even launching one of your own can add value to your prospects and cachet your brand. By: Linda Formichelli Every March, April and May, all 22 million Money Mailer coupon envelopes will carry free advertising for Children’s Miracle Network, a non-profit organization that raises money for children’s hospitals. [...]
Continue reading…The Green Pages
For publisher Dawn Codd, making direct mail magazines more eco-friendly is the right thing to do for the planet and for her business. By: Anne Stuart Dawn Codd firmly believes that her three direct mail lifestyle magazines all stuffed with special offers, restaurant reviews and events listings bring plenty of value to the 97,000 readers [...]
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