Archive for April, 2008

Anatomy of an Eco-Makeover

April 15, 2008 | by Elaine Appleton Grant
Green Marketing, Large Business, Printing

Baker and his 15 employees have taken some innovative steps to make Image 4′s practices more eco-friendly, including using non-toxic inks on 100-percent recycled fabric, reclaimed metal, egg-based varnish, non-volatile paints and other green materials

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Knowing Better

April 15, 2008
Green Marketing, Large Business, Medium Business, Small Business

You’d think 100-percent recycled paper is eco-friendlier than 20-percent recycled paper, right? Well, that’s not the only idea green marketers get wrong… By: Lara Jensen Misconceptions about eco-friendly direct marketing abound. For instance, many a green tyro has assumed that paper with higher levels of recycled content will automatically have less of an environmental impact. [...]

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Dare to Dream Green

April 15, 2008
Green Marketing, Large Business, Medium Business, Small Business, Statistics

True, more marketers are looking for the green working hard to make their product or their message more environmentally sensitive. In recent years, “green marketing” has exploded in popularity among companies big and small. More and more, direct marketers are upping the recycled content of their paper, cleansing their databases faster than ever before and [...]

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Changing the Culture

April 15, 2008
Green Marketing, Large Business, Opinion

His company famous for its organic yogurt, Stonyfield Farm president Gary Hirshberg now has a new book on how to go green and still get rich. We sat with the self-styled “CE-Yo” as he churned out still more interesting thoughts on green marketing. By: Natalie Engler Gary Hirshberg wears his passion for green business practices [...]

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