You’d think 100-percent recycled paper is eco-friendlier than 20-percent recycled paper, right? Well, that’s not the only idea green marketers get wrong…

By: Lara Jensen

Misconceptions about eco-friendly direct marketing abound. For instance, many a green tyro has assumed that paper with higher levels of recycled content will automatically have …

True, more marketers are looking for the green working hard to make their product or their message more environmentally sensitive. In recent years, “green marketing” has exploded in popularity among companies big and small. More and more, direct marketers are upping the recycled content of their paper, cleansing their …

His company famous for its organic yogurt, Stonyfield Farm president Gary Hirshberg now has a new book on how to go green and still get rich. We sat with the self-styled “CE-Yo” as he churned out still more interesting thoughts on green marketing

By: Natalie Engler

Gary Hirshberg wears his …

A growing number of companies are adopting procurement policies that help protect the world’s forests by tracking paper production from stump to shelf

By: Anne Stuart

When many businesses discuss their efforts to “go green,” they’re talking about recycling and reuse in other words, initiatives designed for the end …

Producing eco-friendly products and services means more than simply using recycled materials you need to look at the entire life cycle

By: Linda Formichelli

Recycling your scrap paper used to be all you needed to call your business “green.” But in today’s environment, green comes in many shades, with …

Teaming up with a worthy not-for-profit or even launching one of your own can add value to your prospects and cachet your brand

By: Linda Formichelli

Every March, April and May, all 22 million Money Mailer coupon envelopes will carry free advertising for Children’s Miracle …