Facing sagging recruitment numbers, the U.S. Army launched an aggressive new campaign, complete with strong direct mail, to boost recruitment. Play Video read the transcript [RTF] 1. Challenge: Call to Arms As the world’s largest all-volunteer army, the U.S. Army must constantly look for fresh ways to engage the young men and women it seeks [...]
Continue reading…Archive for April, 2008
Ecologically Smart Marketing Is Still Growing Strong
By Elaine Appleton Grant In the months since Deliver® published its first green issue, companies have turbocharged their attempts to become more environmentally responsible. But their efforts to create and promote eco-friendly products have become increasingly fraught with dilemmas. Deliver checked in with four marketers concerned about sustainability to see how the marketing environment has [...]
Continue reading…Avoid Marketing Embarrassments
By: Steve Cuno We recently ran across this gem on a bank’s Web site: “To us, [our city] is not a ‘market’ … While some banks are looking to make a profit, we want to make a difference, one person at a time.” Perhaps, somewhere, someone was moved by this copy. All we were compelled [...]
Continue reading…Direct Mail: Greener Than You Think
A new survey reveals surprisingly wrongheaded beliefs about the environmental impact of direct mail.
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