Deliver Magazine. Mail Marketing Strategies from the U.S. Postal Service®

Conversation Starters 9: A Matter of Choice

 

[podcast]http://delivermagazine.com/wp-content/uploads/audio/podcast9.mp3[/podcast]

In this episode, we examine marketers’ latest efforts to implement self-policing guidelines for direct mail. We underscore why marketers should embrace these measures – or risk the end of direct mail itself.

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