Response rates for political direct mail, normally around one percent to two percent, are now climbing into double digits thanks to new technology, according to Aaron Grohs, executive vice-president at Consolidated Graphics.

Clothing retailer Mitchells/Richards/Marshs built a high-tech customer relationship management system that houses approximately 150,000 customer names.

A “chotchk” campaign by Jigsaw enjoyed a 10 percent conversion rate when blending e-mail with direct mail and telephone marketing. Using e-mail only, the campaign saw only a 0.5 percent conversion rate.

In this episode, we examine marketers’ latest efforts to implement self-policing guidelines for direct mail. We underscore why marketers should embrace these measures - or risk the end of direct mail itself.

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The online business for the Container Store is growing at a rate of 30 percent a year.

Online movie rental company Netflix built its membership ranks to 6.8 million and expects to add millions more in coming years.