By: Jon Gilbert

These days, the University of Alabama’s direct mail campaigns for our athletic department are earning an A+.

In the past, the grade was not nearly as high. For years, the Alabama athletic department used the old dinosaur method of direct mail for our season ticket renewals for Crimson …

By: Joseph Jaffe

“It’s not important to be the best accountant but it is important to hire the best accountant.”

Those are the words of wisdom from my first boss and mentor some 15 years ago in South Africa.

I’ve always felt that this advice was consistent with the notion of …

If there’s one adage my years in direct marketing have definitely disproven, it’s the old saw that talk is cheap.

The high price tag that often comes with communicating with hundreds of thousands of consumers is partly why so many marketers feel the need to say as much as they can …

Buying power among Latinos topped more than $970 billion.

DRTV spending grew by an average of 6.5 percent annually from 2001 to 2006, according to the Direct Marketing Association.

In this episode, we examine how traditional media giants have thrived in a digital era that was supposed to leave them behind - and how direct marketing has been instrumental in their success.

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