In his new book, Joseph Jaffe argues that heated, impassioned conversation is the antidote to consumer disempowerment

By: Samar Farah

Joseph Jaffe is all about embracing change, anticipating the future, sloughing off the dull skin of marketing convention. His was one of the first voices forecasting the demise of the …

Four years ago, federal “Do Not Call” legislation began decimating the telemarketing industry. Now, state legislators around the country are exploring the possibility of enacting equally restrictive “Do Not Mail” laws, legislation that would certainly mark the end of direct mail as we know it. In an effort to

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In stark contrast to their traditionally sober campaigns, health care providers are now injecting humor into their marketing messages

By: Linda Formichelli

Did you hear the one about the doctor and the terminally ill patient?

Probably not. After, all health care is pretty serious business, and humor doesn’t mix easily with …

An upscale catalog cuts its mailing list and increases sales

By: Samar Farah

The story behind Fairytale Brownies has all the charm of your classic rags-to-riches yarn: Two friends who first met in kindergarten decide in 1992 to launch a company with little more than a secret family recipe. …

A new twist on direct mail coupons sweetens the pot for incentive programs

By: Christopher Caggiano

After the devastation of Hurricane Katrina in 2005, many of New Orleans’ businesses struggled to get back on their feet. Bruce Frommeyer who owns eight Subway® Restaurants in the area was able …

Are focus groups a thing of the past? For a growing number of marketers, the answer is yes. Will “personas” take their place?

By: W. Eric Martin

Focus groups have been a staple of marketing research for decades, but Rodger Roeser, president of Eisen Management Group, …