In his new book, Joseph Jaffe argues that heated, impassioned conversation is the antidote to consumer disempowerment By: Samar Farah Joseph Jaffe is all about embracing change, anticipating the future, sloughing off the dull skin of marketing convention. His was one of the first voices forecasting the demise of the mass-marketing model. He’s a regular [...]
Continue reading…Archive for February, 2008
Do Not Mail: A Direct Marketer’s Worst Nightmare
It’s a direct marketer’s worst nightmare: state and national registries allowing millions of consumers to opt out of receiving commercial mail. Completely.
Continue reading…The Best Medicine
In stark contrast to their traditionally sober campaigns, health care providers are now injecting humor into their marketing messages By: Linda Formichelli Did you hear the one about the doctor and the terminally ill patient? Probably not. After, all health care is pretty serious business, and humor doesn’t mix easily with life-and-death choices and decisions. [...]
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