[podcast]http://delivermagazine.com/wp-content/uploads/audio/podcast6.mp3[/podcast] This segment looks at why companies continue to stumble in their efforts to market to – and through – bloggers. make a comment [links to another site]
Continue reading…Archive for February, 2008
Conversation Starters 5: Setting Up Shop in Cyberspace
[podcast]http://delivermagazine.com/wp-content/uploads/audio/podcast5.mp3[/podcast] In this episode, we discuss whether marketers’ pell-mell drive to be a part of the burgeoning cosmos of “virtual worlds” makes good business sense. make a comment [links to another site]
Continue reading…Small Fortunes
Despite their lucrative potential, most small businesses continue to eschew marketing overtures from big companies By: Elaine Grant Larry Marion, owner of Triangle Publishing Services, a Massachusetts custom publishing house, has built a career ensuring that his small company meets the needs of the numerous big brands it serves. But ironically, many big companies don’t [...]
Continue reading…Are You In?
A clever mail campaign uses a series of packages to encourage prompt response from its targeted audience By: Vicki Powers Part of the success of any marketing campaign is making it easy for your prospective customers to respond to your message. Well, imagine receiving a cell phone with the sender’s phone number already programmed in. [...]
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