By: Steve Cuno Branding has become the hot marketing topic of the new millennium. Advertising agencies have taken to calling themselves “branding agencies.” New books and magazines about branding sprout daily. Marketing talk everywhere centers on the brand. Yet amid the babble, there’s little agreement about what constitutes a good brand. Some marketers equate the [...]
Continue reading…Archive for February, 2008
Direct Mail Powers Social and Political Agendas
Three years ago, they began returning home from far-flung war zones in Afghanistan and Iraq, bodies maimed, spirits as stout as ever. And the veterans who would eventually found the Wounded Warrior Project in Virginia also returned home ready to take up a new struggle, this one to ensure quality living conditions for other injured [...]
Continue reading…Conversation Starters 8: Dollars and Sense
[podcast]http://delivermagazine.com/wp-content/uploads/audio/podcast8.mp3[/podcast] Too often, marketing budgets are the first to get slashed during tight fiscal times. This episode explains why cutting marketing spending might actually make a brand’s problems worse. make a comment [links to another site]
Continue reading…Conversation Starters 7: Product Guide
[podcast]http://delivermagazine.com/wp-content/uploads/audio/podcast7.mp3[/podcast] In this installment, we discuss the need for marketers to get more involved in product development. make a comment [links to another site]
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