January 28, 2008
Two years ago, Kaiser Permanente embarked on a difficult campaign: persuading C-level executives at several major corporations to switch health care providers. To seize the attention of the key decision makers, the company kicked off the campaign dubbed “In the Company of the …
January 25, 2008
Using USPS Customized MarketMail, Krispy Kreme saw an 11-percent response rate for a coupon shaped like a box of doughnuts.
January 25, 2008
Ninety-eight percent of all consumers bring their mail into their homes on the day it’s delivered, according to a USPS survey.
January 22, 2008
BOOKSPAN houses more than 40 general interest and specialty book clubs that serve more than 8.5 million members.
January 22, 2008
In January 2007, Hearst Magazines Digital Media bought eCrush.com, an online network for teens and young adults.
January 14, 2008
This episode explores potential reasons why, despite rising calls for companies to mind their environmental impact, “green marketing” may not necessarily be the best solution for every business.
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