By Lekan Oguntoyinbo Two years ago, Kaiser Permanente embarked on a difficult campaign: persuading C-level executives at several major corporations to switch health care providers. To seize the attention of the key decision makers, the company kicked off the campaign dubbed “In the Company of the Greats” by first mailing out baseballs encased in Plexiglas [...]
Continue reading…Archive for January, 2008
Conversation Starters 3: The Color of Money
[podcast]http://delivermagazine.com/wp-content/uploads/audio/podcast3.mp3[/podcast] This episode explores potential reasons why, despite rising calls for companies to mind their environmental impact, “green marketing” may not necessarily be the best solution for every business. make a comment [links to another site]
Continue reading…Direct Mail Powers Innovative Brand Marketing
By: Frank S. Washington Girls rule. Sure, some adolescent boys might disagree but when it comes to some of the most effective and immersive marketing experiences currently being developed for younger consumers, there’s no question that female adolescents and pre-teens are a demographic that cannot be ignored. In recent years, several leading toy brands have [...]
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