Deliver Magazine

The author of a new book criticizing “gut-driven” marketing explains why relying on intuition over intelligence is just plain dumb By: Steve Cuno With the possible exception of abstaining from chocolate to ward off acne, some erroneous beliefs are arguably harmless. But many are not. It’s one thing to wear a silly golf hat to [...]

If you think your gut defies the odds and is right most of the time, I’d suggest four possibilities that might explain your perceived infallibility: disqualification, incomplete information, tossing coins and reading clues. Disqualification is the tendency to embrace what confirms and overlook what contradicts. People whose guts are right “most of the time” often [...]