The author of a new book criticizing “gut-driven” marketing explains why relying on intuition over intelligence is just plain dumb

By: Steve Cuno

With the possible exception of abstaining from chocolate to ward off acne, some erroneous beliefs are arguably harmless. But many are not. It’s one thing to wear …

Mistaking an argument for proof Despite elegant arguments that stress causes ulcers, the culprit turned out to be a bacterium. The argument that creativity is the key to advertising success is no less elegant, and no closer to the mark.

Post hoc, ergo propter hoc (”After this, therefore because of …

If you think your gut defies the odds and is right most of the time, I’d suggest four possibilities that might explain your perceived infallibility: disqualification, incomplete information, tossing coins and reading clues.

Disqualification is the tendency to embrace what confirms and overlook what contradicts. People whose guts are right “most …

Many alarmists decry the rapid rise of the digital world. They say that “virtual reality” is in serious danger of replacing “actual reality.” Well, we’ll leave such big-picture speculations to the futurists, but at least in one respect the digital world is in no danger of replacing the real world. …

By: Lara Jensen
When HGTV launched in 1994, there was some skepticism about the need for a television channel that airs nothing but shows related to homes and gardens.

Today, the cable network reaches 93 million U.S. households and is in the midst of an aggressive marketing expansion that could see …

The Latino population is expected to increase by 126.4 percent between 1990 and 2011, compared to a 15.4 percent gain for the non-Hispanic population over that same time.

According to a 2006 report, the majority of Latinos in the United States 66.8 percent are of Mexican ancestry. Latinos of …