Archive for December, 2007

Age of Reason

The author of a new book criticizing “gut-driven” marketing explains why relying on intuition over intelligence is just plain dumb By: Steve Cuno With the possible exception of abstaining from chocolate to ward off acne, some erroneous beliefs are arguably harmless. But many are not. It’s one thing to wear a silly golf hat to [...]

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Don’t Trust Your Gut – Take 10 Leaps in Marketing Logic

December 21, 2007 | by Steve Cuno
Large Business, Marketing Tips, Medium Business, Opinion, Small Business

Think you can trust your instincts when it comes to marketing? Check out these ten common mistakes in marketing to make sure your campaign is logically sound.

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Four Reasons Marketers Shouldn’t Make Gut Decisions

If you think your gut defies the odds and is right most of the time, I’d suggest four possibilities that might explain your perceived infallibility: disqualification, incomplete information, tossing coins and reading clues. Disqualification is the tendency to embrace what confirms and overlook what contradicts. People whose guts are right “most of the time” often [...]

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Perk Up Online Traffic and Sales

Many alarmists decry the rapid rise of the digital world. They say that “virtual reality” is in serious danger of replacing “actual reality.” Well, we’ll leave such big-picture speculations to the futurists, but at least in one respect the digital world is in no danger of replacing the real world. Online media in particular are [...]

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