With calls for executive accountability increasing, major marketers are learning to speak a language that only a CFO could love. By: W. Eric Martin Used to be, marketers had only a few basic questions to ask and answer, from What are my consumers like? to How can I help them? But the questions are radically [...]
Continue reading…Archive for November, 2007
Deck the Mall
A San Diego retail center turns to a creative direct mail campaign to lure shoppers for the holiday season By: Aaron Dalton San Diego Santa just wouldn’t be enough. Sure, city officials in San Diego knew they had a hit on their hands when they decided to give Santa Claus a Southern California-style makeover. But [...]
Continue reading…Found In Translation
The financial services industry is pushing hard to tap into the growing Latino market. But making a connection means more than speaking their language By: Samar Farah Serving the coffee is only the smallest touch. Still, when employees at branches of the Eastern Financial Florida Credit Union take breaks during the day to pass out [...]
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