The online world, as in just about every other industry, has changed the dynamics of publishing dramatically. “The barrier to publishing stuff online is almost zero now,” says Matthew Hurst, a scientist with Microsoft’s Live Labs and the co-creator of BlogPulse.
Continue reading…Archive for October, 2007
Politically Direct: Candidates Use Direct Mail to Reach Audience
In addition to seizing on the latest personalization technologies, savvy candidates are also integrating an assortment of other media elements into their campaigns. “Technology allows voters to have a more personalized relationship with a candidate,” says Grohs.
Continue reading…A Tailored Approach
A clothier uses high-end custom publications to help keep in touch with its well-heeled clientele By: Vicki Powers First-time customers at luxury clothing retailer Mitchells/Richards/Marshs receive a handwritten thank-you letter in the mail from CEO Jack Mitchell, a personal gesture that marks just the beginning of the retailer’s high-touch relationship with its 35,000 active customers. [...]
Continue reading…Winning Recipe
By: Scott Parker At Jenny Craig, we’re in the business of helping our customers achieve the right measurements. Well, the same goes for us as a company: When it comes to finding and keeping those customers, it’s all about quantifying the results. And when it comes to measurement, there’s nothing quite like direct mail. Direct [...]
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