When Jill Eastman Vidal was working for a catalog company back in the mid-1990s, she thought insert media seemed like a great marketing tool. “I wondered, ‘Why aren’t more people using this?’” recalls Vidal, now director of third-party marketing for gift retailer 1-800-FLOWERS.com.
Continue reading…Archive for October, 2007
Sweet Talk
Angie’s List lures customer referrals with a chocolate-covered incentive By: Elaine Appleton Grant It’s a chocoholic’s fantasy workplace. Angie’s List, a company that reviews local service companies online and in print, is awash in M&Ms. Last year, the Indianapolis-based company mailed out 11,315 pounds of the crunchy treats as thank-you gifts to customers who referred [...]
Continue reading…Caller I.D.
A prepaid cell phone provider offers one of mobile marketing’s most personalized loyalty programs yet By: Linda Formichelli The officials at Boost Mobile wanted to know who was on their phone lines. With more than 4 million customers on the Boost cellular network, company executives knew their mobile phones were in use. But because the [...]
Continue reading…Measuring Up
Once torn between “old” media and new, marketers are learning that both work best when working together By: Samar Farah At first glance, Papa John’s Pizza would seem to be your traditional brand: a mass-market product with a mass-market audience and a mass-media approach to marketing. But when it comes to measuring this approach, the [...]
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