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September 2007

Monthly Archive

Hybrid vehicle registration increases

September 7, 2007

In 2006, about 250,000 new hybrid vehicles were registered, a 28-percent increase from 2005.

Buyers avoiding environmentally troublesome packaging, poll shows

September 7, 2007

A recent poll by Global Market Insite found that 40 percent of respondents had avoided buying products whose packaging might harm wildlife when discarded.

Consumers turned on by lower-energy light bulbs, says study

September 7, 2007

In a recent poll by Global Market Insite, 70 percent of respondents said they’d used lower-energy light bulbs in the past 12 months.

How Green Are You?

September 6, 2007

Looking for ways to make your marketing efforts more eco-friendly? Our green “audit” just might help.

It’s getting easier every day to convince your CEO and CFO of the marketing benefits, and ultimately the bottom-line impact, of creating sustainable business processes. So the next time you champion some green marketing …

Moral Fibers

September 6, 2007

Outdoor apparel-maker attracts customers with innovative approaches to green

Riding the wave of inconvenient truths about an increasingly toxic and hotter planet, popular outdoor apparel-maker Nau, based in Portland, Ore., has tapped into a sprawling market of consumers who’re hungry for environmentally friendly products and businesses that put sustainability front …

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