By: Lara Jensen Fun and games have become serious business these days for a growing number of marketers who are turning to computerized games to drive customer engagement and brand awareness. In the early days of computer and video games, brands were fairly minor players. Occasionally, virtual versions of well-known cars and airplanes may have [...]
Continue reading…Archive for September, 2007
Brands and Big Churches Work Together
Last fall, as troupes of superstar singers were spreading the Christian gospel at a series of church concerts throughout the country, the Chrysler Group was working closely with the tour to disseminate a little good news of its own.
Continue reading…Spread the Word with Direct Mail
By: Tanya Irwin Churches used to build their membership through word of mouth. Increasingly, savvy congregations are taking that approach up a notch by getting the word out via direct mail campaigns. And while many smaller churches often do their own marketing, the larger churches are turning more often to professional marketers to help them [...]
Continue reading…How Green Are You?
Looking for ways to make your marketing efforts more eco-friendly? Our green “audit” just might help. It’s getting easier every day to convince your CEO and CFO of the marketing benefits, and ultimately the bottom-line impact, of creating sustainable business processes. So the next time you champion some green marketing initiatives, you’re far more likely [...]
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