By: Christopher Caggiano For Beth Stelluto, the current marketing environment is very reminiscent of Dr. Doolittle: not the eponymous doctor himself, rather his fictional two-headed llama, the Push-Me-Pull-You. It’s an apt metaphor, really, because not only are marketers today feeling pulled in different directions, they also need to reconcile their classic “push” strategies (transmitting information [...]
Continue reading…Archive for August, 2007
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