It’s incontrovertible: Consumers are going green. In a recent poll by Global Market Insite, close to 70 percent of respondents said that they had used lower-energy bulbs in the last 12 months.
Continue reading…Archive for August, 2007
Sustainable Economics
Companies now have another market for their eco-friendly efforts: the investment community By: Vicki Powers As the idea of green marketing goes mainstream, it’s no surprise that Wall Street is taking notice. In fact, assets from mutual funds designed to meet socially responsible investing criteria jumped from $12 billion in 1995 to $179 billion in [...]
Continue reading…Paper Chaste
By: Liza Murphy The Rainforest Alliance relies on direct mail for much of our communications with members because it can be a great educational tool. And we don’t just explain how individuals can support responsible forest and farm management – we do so ourselves. All of our direct mail pieces are printed on paper that [...]
Continue reading…Break Through Old Patterns
Customized approach helps dinnerware company keep existing customers while gaining new converts BY: CHRISTINE HANSEN For nearly 200 years, hostesses have relied on The Pfaltzgraff Co. for quality casual dinnerware and stylish home accessories. The company, now part of Lifetime Brands Co., was founded in 1811 by a family of German immigrants in York, Penn. [...]
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