Think you’ve got green marketing issues? Imagine what it’s like for environmental activists. They need to attract donors and members but that means that the groups need to market, which involves using paper, ink, and energy (for printing and transportation), and typically requires cutting down trees.
Continue reading…Archive for August, 2007
A Greener Demeanor?
These days, nobody can blame marketers for rushing to “green” their brands. Rarely has there been a bandwagon like the eco-friendly one upon which most of America’s big-name businesses have jumped.
Continue reading…Fit to Print
The printing industry undergoes a climate change as it reduces its environmental impact By: W. Eric Martin Few inventions have had the cultural, political and social impact of printing. Johannes Gutenberg’s invention of the movable type printing press in the 15th century brought the written word to millions and has arguably done more to eliminate [...]
Continue reading…Coming Back to Earth
Think green marketing is easier when you promote an eco-friendly product? Think again By: Samar Farah Hidden Valley Ranch Dressing started out as a family recipe served at a Santa Barbara dude ranch in the late 1950s. This past May, the brand launched an online advertising campaign for its very first organic line, Hidden Valley [...]
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