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August 2007

Monthly Archive

Market Effectively To Bloggers

August 31, 2007

By: Lauren Gibbons Paul

Last year, Andrea Rosso was searching for novel ways to promote his family’s winery, Mankas Hills Vineyard of Fairfield, Calif. Having just released a new blend of cabernet sauvignon and merlot in 2004, the Rossos needed a quick, effective way to spread word as far and …

New initiative urges small publishers to use recycled paper

August 31, 2007

The Green Paper Initiative has gathered promises from more than 140 small publishers to exclusively use 30-percent to 100-percent recycled paper within the next five years.

Wal-Mart develops environmental "scorecard" for supplies

August 31, 2007

Wal-Mart introduced a packaging “scorecard” for its more than 150,000 products to determine how the company and its suppliers might better conserve natural resources.

Eleven companies lead drive to promote eco-friendly paper

August 31, 2007

The Paper Working Group, a collaboration of 11 leading companies, was created to promote the use of environmentally preferable paper.

Which Works Best - Direct Mail or E-mail?

August 24, 2007

By: Aaron Dalton

In sports, the winning teams often excel at more than one thing. Take football, for example. A great quarterback acting alone can have a big impact - but pair that quarterback’s skill with the speed of fleet-footed receivers or the shelter of immovable offensive linemen, and a …

Brewery recycles waste stream to boost environment

August 24, 2007

Eco-conscious brewery New Belgium Brewing reuses 98 percent of its waste stream.

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