By: Lauren Gibbons Paul Last year, Andrea Rosso was searching for novel ways to promote his family’s winery, Mankas Hills Vineyard of Fairfield, Calif. Having just released a new blend of cabernet sauvignon and merlot in 2004, the Rossos needed a quick, effective way to spread word as far and as wide as possible. When [...]
Continue reading…Archive for August, 2007
Which Works Best – Direct Mail or E-mail?
By: Aaron Dalton In sports, the winning teams often excel at more than one thing. Take football, for example. A great quarterback acting alone can have a big impact – but pair that quarterback’s skill with the speed of fleet-footed receivers or the shelter of immovable offensive linemen, and a team’s offense can seem unbeatable. [...]
Continue reading…The Green Tipping Point
We may have reached the point where eco-friendly practices have crossed over from luxury item to business staple Not too long ago, green companies were the exception, not the rule. Businesses that went out of their way to act responsibly and create sustainable processes existed on the margins – and often existed without margins as [...]
Continue reading…Buildin’ Brands
The lessons green marketers can learn from the remarkable rebranding of Al Gore By: Anne Stuart Six years ago, you’d have been hard-pressed to find a public figure whose image was more tattered than that of former vice president Al Gore. Despite his long political career, the onetime Democratic front-runner seemed destined to go down [...]
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