A Winning Game Plan By: Samar Farah A basketball team turns to direct to put more fans in the stands Its roster of young stars having nearly made the 2006 playoffs, the Orlando Magic basketball team was looking to continue its positive momentum, both in the front office and at the box office. That’s when [...]
Continue reading…Archive for June, 2007
Nuggets of Wisdom
Tips to help you take your marketing to the summit – Sherpa style By: Linda Formichelli Sometimes the best ideas are the simple ones. MarketingSherpa is a research firm that tracks what works – and what doesn’t work – in all aspects of marketing. Every year, the MarketingSherpa editors compile marketers’ best tips into their [...]
Continue reading…Keeping It Simple
“A bird in the hand is …” “Do unto others as you would have them …” No doubt you were able to finish those statements. For centuries, people have. They’re short, simple, easy to understand. The ideas behind them are complex. The statements are not. In their new book Made to Stick, authors (and brothers) [...]
Continue reading…Making It All Work as One
By: Neil Metviner Pitney Bowes and direct mail: a match made in heaven, right? Absolutely. At Pitney Bowes, direct marketing is a critical component of our customer-acquisition strategy, particularly as we move deeper into the small-business segment of the market. Well over 80 percent of our new customers in the small-business market come to us [...]
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