Archive for June, 2007

5 Tips for Preventing Data Theft

June 18, 2007 | by LINDA FORMICHELLI
Data Management, Large Business, Medium Business, Small Business

In late 2006, KeyCorp, one of the nation’s largest bank-based financial services companies, notified several thousand customers that private information about them – which may have included Social Security numbers – leaked out when a laptop was stolen from an outside vendor’s vehicle

Continue reading…

Netflix Is Everywhere

June 18, 2007 | by Samar Farah
Brand Marketing, Large Business

Lately, Netflix marketers have been trying to redecorate the country in red and white, the brand’s highly recognizable signature colors. Netflix banner ads litter the cybersphere like New Year’s confetti, and the company’s postcards and freestanding inserts pop out of newspapers and coupon packs.

Continue reading…

Building Buzz

June 18, 2007 | by LOU BORTONE
Brand Marketing, CRM/Customization, Large Business

My eight-year-old twins used to dread being dragged to the mall. For them, shopping was a bore and, other than a quick stop at the food court, the mall held no allure.

Continue reading…

MINI Card / Big Rewards

June 15, 2007
Branded Content, Case Studies, CRM/Customization, Large Business

MINI stokes brand loyalty with its customizable credit card By: Vicki Powers MINI car owners are a passionate bunch. And the people who produce the wildly popular car have discovered that MINI aficionados want just as much fun from their brand experience as they receive from their vehicle. MINI Financial Services, a division of BMW [...]

Continue reading…
 
x