It’s all in the name of “transparency,” the idea that you should provide an open window (or maybe door) into the soul of your company’s decision-making process.
Continue reading…Archive for June, 2007
Marketing to Nomads
Customers move with the wind, sometimes literally. When Hurricane Katrina struck southern Louisiana in August 2005, for example, the population of New Orleans fell from 485,000 to just a few thousand within days.
Continue reading…Keep the Faithful
Loyalty programs, once regarded as little more than afterthoughts by many major companies, are increasingly becoming part of many big brands’ core business.
Continue reading…Putting On The Dog
Once upon a time, consumer packaged goods marketers dismissed rewards programs as impractical. These days, though, CPG companies such as pet food mainstay Purina are making sure that loyalty pays.
Continue reading…
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