Blue Ridge HealthCare sent out health club discount cards for members to give out to friends at Christmas time. The campaign brought in 130 new members and $74,000 in revenue.

SwervePoint LLC used a $2,000 mailer to invite convention attendees to its tradeshow booth, netting 300 visitors.

Digital printing technologies allow a high degree of customization. Montage Graphics has a technology called PhotoText that lets clients spell out a recipient’s name in a photo of leaves on a lawn or cookies in a box.

By: Tanya Irwin

Winning never comes easy in Las Vegas - not even for billion-dollar players like Wynn Las Vegas Resort and Country Club.

The summer months and the Christmas season slow tourism in the city considerably, leaving even many of Vegas’ most renowned hotel-casinos in …

As marketers, we’re used to dealing with annoyed customers.

So it will probably come as no surprise that consumers rank unsolicited e-mail messages near the top of the heap of the things that rag them the most.

In a recent study by the University of Georgia, consumers ranked e-mail spam …

New media are forcing marketers to be more authentic with their target customers

By: Linda Formichelli

Chris Anderson has witnessed the digital revolution firsthand. As editor-in-chief of WIRED Magazine and author of The Long Tail: Why the Future of Business is Selling Less of More (Hyperion, 2006), Anderson has …