Successful product fusion requires that Pontiac not only share billing with other brands, but actually enhance those other properties: “We want to make the experience for their customer base better by us being there.” That way, “we’re not interrupting that experience; we’re part of it.”
Continue reading…Archive for April, 2007
U.S. Advertisers Start to Embrace Mobile Marketing
The campaign generated 7.5 million text messages during that season, with voters nationwide vying for a chance to win trips to New York or Beverly Hills. Soon after, other hit shows launched mobile promotions of their own. The door for mobile marketing had been opened.
Continue reading…Dominated by Digital?
The marketing world is dominated by news and opinion about the Internet and its impact on marketing – and rightfully so. Heck, you’re reading this on our brand new Web site, after all. The new reality of consumer control is clearly having a major impact on the way marketers engage with their customers.
Continue reading…Rich Media Technology Influences Banner Ads with New Power
Online banner ads can often seem like one of the great contradictions in direct marketing: Few people actually bother to click through them – but companies keep buying them anyway because they’re cheap.
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