Seth Godin, author of All Marketers Are Liars, recently began an online networking site called Squidoo, where people can create pages about topics that interest them.

BY: ANNE STUART

Mark-Hans Richer sums up Pontiac’s current marketing strategy in two words: “product fusion.” That’s the approach that the Pontiac marketing director has taken in reintroducing the 80-year- old brand to a new generation of potential buyers through a diverse foray into a branded entertainment. “It’s part of …

By: Aaron Dalton

Three years ago, TV viewers in the U.S. got their first real taste of the potential power of mobile marketing.

That was the year that the most popular televised singing competition in America teamed with a major telecommunications company to allow viewers to vote for their favorite …

The marketing world is dominated by news and opinion about the Internet and its impact on marketing - and rightfully so. Heck, you’re reading this on our brand new Web site, after all. The new reality of consumer control is clearly having a major impact on the way marketers engage …

By: Scott S. Smith

Online banner ads can often seem like one of the great contradictions in direct marketing: Few people actually bother to click through them - but companies keep buying them anyway because they’re cheap.

But Chris Saridakis, CEO of marketing technology provider PointRoll, sees a rather simple solution …