If your name is Stacy, it’s quite likely that you’ve had firsthand experience with this story. But even if you go by another moniker, there’s a good chance that you’ve heard something about it.
Continue reading…Archive for April, 2007
Loyalty Is Rewarding
Today’s consumers are bombarded with an ever-evolving set of credit card products and promotions, so it’s a constant challenge to ensure that Discover Card’s message cuts through the clutter. We’ve found that the best way to stand out from the crowd is by providing relevant, straightforward value and superior service consumers can count on.
Continue reading…The Search Goes On
It would have been foolish for Yahoo! Inc. to ignore direct-marketing channels as it tried to grow its customer base, says Patrizio Spagnoletto, senior director of marketing for Yahoo! Search Marketing. “Direct mail has worked well for us, so for us not to use it would have been a mistake,” he says.
Continue reading…Get a Clue: Markets are Conversations
For when it comes to building relationships with customers by offering something of value, direct has always had an advantage. It’s highly targetable, it’s personal and it provides a channel for ongoing “conversations” that build a relationship over time.
Continue reading…
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