Today’s consumers are bombarded with an ever-evolving set of credit card products and promotions, so it’s a constant challenge to ensure that Discover Card’s message cuts through the clutter. We’ve found that the best way to stand out from the crowd is by providing relevant, straightforward value and superior service consumers can count on.

It’s our heritage. We were founded on this premise 20 years ago as the first company to offer no annual fee, cash rewards and 24/7 customer service – and we’ve maintained our focus.

We are committed to building deep relationships from beginning to end, which has helped us win the Brand Keys Award for Customer Loyalty nine years in a row. We provide a simple and continuously enhanced set of products that center on what consumers want most – cash rewards.

Our products offer meaningful options for each consumer to accelerate their cash earnings, based on how they prefer to use credit, including just for paying on time each month. We feel it is equally important to provide consistently superior service and account control features across channels (mail, phone, Internet) that empower our customers to stay on top of their account anytime, anywhere.

Together our commitments make the relationship more personally rewarding. Discover Card sends more than a billion pieces of mail and supports nearly 500 million one-to-one conversations each year. These contacts are designed to help customers get the most from their card. We encourage our cardmembers to customize their accounts by selecting a payment due date or choosing a personal card design or even setting up e-mail reminders to avoid fees and stay on budget. We pay attention to where each customer prefers to shop and suggest ways they can maximize their cash rewards when purchasing from favorite stores or categories. If a cardholder moves, we’ll send timely offers from top merchants to help them save money. If they call us, our representatives are reachable in less than 60 seconds, recognize them by name, thank them for their loyalty, and strive to take care of an issue in one call.

Our customers have more and more choices, so they need to know that they can count on us to stay a step ahead in providing the best value and service in the market. Focusing all we do around this belief is simply the most rewarding way to do business for our customers and our company.