Our Top Picks grand prize winner shows us the meaning of customization

Last year, an innovative direct marketing campaign got really personal with thousands of administrative assistants. So personal, that 20 percent of them let the mailer treat them to a cup of coffee. In fact, the latte-loving direct mail …

In an age replete with digital strategies, The Container Store looks for results terra firma

By: Samar Farah

They sell empty spice vials, wall-to-wall closet shelving and every imaginable household repository in between. Their image is trendy but affordable, contemporary but practical. And their internet business is growing at …

Today’s printing technology lets you communicate one-to-one with your entire customer base

By: W. Eric Martin

Sometimes it’s OK to be a little more personal.

Variable data printing has allowed printers to personalize documents on a one-on-one basis for more than a decade. But now, thanks to advances in data …

By: Cat Moriarty

Makeup? hairspray? For this I became editor of Deliver?

Believe me, I’m excited to be taking the reins of the magazine and its recently launched Web site (delivermagazine.com - go there, you’ll love it); it’s just that no one warned me about the photo …

Dearly Beloved:

We gather here today to celebrate the life of our old friend, “One-to-One Marketing.” I know many of you are thinking, “Didn’t I just have a conversation about him?” or “Wasn’t he just a vital part of my marketing plan a few months ago?”

Sadly, we must realize that life …

By: Elaine Appleton Grant

Jigsaw figured out the puzzle - multichannel marketing is where it’s at

Online business models may have taken a beating in recent years, but there’s always room for a cool idea. And what could be more cool than community-generated content? One recent success story in this …