In a recent issue, Deliver asked its readers to submit their best work to undergo the scrutiny of our discerning judges. We pored through the entries and chose the cream of the crop. The prize was to have their campaigns featured in an upcoming issue of Deliver, and … well … this is that issue.
Continue reading…Archive for April, 2007
Driving Foot Traffic
At a time when many brands are focused – fixated, even – on enticing consumers to their Web sites, why would a successful national retailer turn itself into a micropublisher of catalogues and a champion of good old-fashioned face-to-face sales?
Continue reading…Personal Touch
Variable data printing has allowed printers to personalize documents on a one-on-one basis for more than a decade. But now, thanks to advances in data mining and collection, it’s really taking off.
Continue reading…Putting the Pieces Together
You’d expect such a 21st-century idea to have a 21st-century marketing plan. And, of course, it does. But for Jigsaw founder and CEO Jim Fowler, that means a healthy dose of direct mail.
Continue reading…
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