Direct mail will account for more than 32 percent of national ad spending in ‘07.

Automobile retailer network AutoNation used direct mail to cut its cost-per-resale to $100, far below the industry standard of $600.

MySpace.com boasts more than 100 million members.

About 55 percent of direct mail recipients “look forward” to finding out what’s in their mailbox, according to a USPS poll.

JCPenney circulated almost 400 million consumer catalogs in 2005.

Blending direct mail and the Web to drive foot traffic

By: Samar Farah

Craig Huey knows it sounds downright ludicrous to suggest that retailers could ever undervalue foot traffic to their stores. But for years, says Huey, president of Creative Direct Marketing Group in Torrance, Calif., that’s exactly what happened.

When …