Deliver Magazine

Many people who think they’re interactive marketers are really direct marketers and don’t know it. The people who work in search don’t define themselves as direct marketers, but really, they are.

We gather here today to celebrate the life of our old friend “One-to-One Marketing.” I know many of you are thinking, “Didn’t I just have a conversation about him,” or “Wasn’t he just a vital part of my marketing plan a few months ago?”