Archive for February, 2007

The Digital Revolution

February 21, 2007 | by BY: CHRISTOPHER CAGGIANO
Large Business, Medium Business, Small Business, Social Media

With all the hyperbole, it’s hard to get a handle on the new marketing landscape. Has the Internet really changed all the rules? Do new forms of media represent an evolution or a revolution? Five years from now, will the marketer’s job be completely different from what it is now?

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Not-So-Random Search

February 21, 2007 | by ELAINE APPLETON GRANT
Integrated Marketing, Large Business, Measurement, Medium Business

One day last March, Liz Murphy sat watching Oprah, listening to every word her guest, actress Meg Ryan, said. Murphy, who runs a search engine marketing firm called Red- Boots Consulting LLC in McLean, Va., was making rapid-fire, critical decisions, and she was spending thousands of dollars a minute doing so.

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Where The Prospects Are

February 21, 2007 | by LAUREN GIBBONS PAUL
Large Business, Medium Business, Social Media

To promote their movies, more companies are relying on their “friends” (as the more than 150 million MySpace members worldwide are called) to spread the word. By building a page on the online social networking site, the studios can build word of mouth for upcoming films and connect with their target audience.

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