Archive for December, 2006

Big Things, Small Packages

December 1, 2006 | by Linda Formichelli
Branded Content, Creativity, Large Business

It’s a classic struggle in marketing: how to get across as much information as possible with the smallest possible footprint.

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Causing a Stir

December 1, 2006 | by Christopher Caggiano
Branded Content, Large Business

Ask any kid with a crayon box and he or she will tell you that colors convey emotions. Most of us have an emotional connection to certain colors; they affect the way we feel and the energy that we bring to our work. Color can also have cultural and symbolic resonance, even religious significance.

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Media Neutral

December 1, 2006 | by Samar Farah
Integrated Marketing, Large Business

Peter DeNunzio spent the last decade and a half of his career at a global ad firm known for progressive integrated marketing, bringing together direct and interactive marketing tools and merging them with public-relations efforts.

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