One groundbreaking ECHO entry this year used a heat-sensitive material on the piece’s outer envelope. The envelope copy asked the recipient to put his hand on a handprint, and the heat from the recipient’s hand caused words to appear – an interesting way to get recipients to open the direct mail piece, something with which all direct marketers struggle.
Continue reading…Archive for December, 2006
Let’s Get Personal
In a world where millions of books are published annually, it’s hard to keep up, let alone find the ones that suit your interests. What you need is someone who knows what you like and what you’ve bought previously – someone who can guide you toward the books you’d truly be interested in reading
Continue reading…Don’t Take My Mail Away
“People interact more with direct mail than with e-mail,” she says. “They open it, they manipulate it, they get involved with it.” When the message is appropriate for the recipient, Geller says, mail actually makes people smile.
Continue reading…The Right Place at the Right Time
BY: JOYCE KAREL, Marketing Director CRM Direct marketing has always been part of Whirlpool Corp.’s marketing mix, but it has traditionally taken a back seat to other mainstream media channels. That’s no longer the case. Direct marketing has become a key component in the company’s overall marketing efforts within the various divisions both in terms [...]
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