By: Shawn Dennis, Dell VP of Global Marketing The idea of “direct” is central to the DNA of the Dell organization. As the company has evolved, the one consistent element has been direct. When Michael Dell started this company 22 years ago, he began with the notion of bringing computers directly to the consumer with [...]
Continue reading…Archive for November, 2006
Stand Out From the Crowd
Put some bite into your marketing with a custom mailer that will get you noticed By: Christopher Caggiano When the folks at Krispy Kreme wanted to attract more people to their stores, they sent prospective customers boxes of doughnuts through the mail. Well, they weren’t actually boxes of doughnuts, but rather eye-catching coupons in the [...]
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