Fortunately, new digital color-printing presses and digital variable-print processes are ushering in a revolution in direct marketing. Using special software, these systems make it possible to change the text, graphics and photographs for printed pieces on the fly.
Continue reading…Archive for November, 2006
Brain Scan: How to Get Inside Your Consumers’ Head
It’s the marketing Holy Grail: being able to read your target customers’ minds. Although that exactability may yet elude our grasp, current research is bringing us remarkably close to that precognitive reality.
Continue reading…The Resistance Movement
Since the late ’90s, we’ve been hearing about the Brave New World of marketing. Consumers, we’re told, are more sophisticated and more adept at ignoring marketing messages. To be successful, marketers need to get out of the clutter business and start giving consumers more power and greater value from the brand experience.
Continue reading…One-Two Punch
Marketers as a breed are renowned for making some pretty wild-eyed predictions. Take the Internet, for example. A few years back, it wasn’t enough to quoth the cliché that the Web changes everything. In the view of our more opinionated brethren, it was going to be the killer app that, well, killed marketing as we [...]
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