BY: PATRICK O’CONNELL

I pay good money to get into the minds of my audience.

As good marketers, we all get to “enjoy” the focus group circuit. If, like me, you have a national audience, you need to hit up the high-stressed on the East Coast and the laid-backs on the …

How do you make your brand leap off the page? Give consumers more than just a product pitch.

BY: SCOTT S. SMITH

Even the best recipes sometimes need a little tinkering. Over the past three years, Hannaford supermarkets, a grocery retailer with 158 stores in New York and New England, …

Gone are the days of toaster giveaways. Banks are getting hip with innovative marketing ideas.

BY: TRACY MAYOR

You know the drill. You deplane and begin wandering the airport, searching for something you need even more urgently than a latte or a restroom: an electrical outlet. Your mobile’s out of …

Internet and direct mail team up for great results

BY: MEG MITCHELL MOORE

Back in the Dark Ages of the online world - a decade ago, give or take - online companies had a hunch they were onto something big. Internet marketers foresaw a time when the old bastions of …

Wachovia uses an innovative approach to promote retirement planning

BY: LAUREN GIBBONS PAUL

Baby Boomers are notorious procrastinators. When it comes to retirement planning, they are more like grasshoppers than ants, content to play rather than sock away the cash they will need for their fast-approaching golden years.

Financial …

New technologies can make direct marketing every bit as effective as other CRM tools.

By: Robert LaBanca

Lately, we’ve been hearing a lot of talk about relationship marketing: how opt-in e-mail and other tactics can help companies talk directly to their best customers with a tailored message that those customers …