Even the best recipes sometimes need a little tinkering. Over the past three years, Hannaford supermarkets, a grocery retailer, has developed Hannaford fresh magazine, a quarterly custom publication that initially consisted almost entirely of recipes
Continue reading…Archive for November, 2006
Banks Get Smart With Marketing Ideas
You know the drill. You deplane and begin wandering the airport, searching for something you need even more urgently than a latte or a restroom: an electrical outlet. Your mobile’s out of juice, your laptop shut itself down mid-flight, and you need to get up and running again, pronto. But how?
Continue reading…Two-Fisted Attack: Internet & Direct Mail Team Up
Back in the Dark Ages of the online world — a decade ago, give or take — online companies had a hunch they were onto something big. Internet marketers foresaw a time when the old bastions of marketing would fall: A new world required new rules.
Continue reading…The NUMBERS Game
Baby Boomers are notorious procrastinators. When it comes to retirement planning, they are more like grasshoppers than ants, content to play rather than sock away the cash they will need for their fast-approaching golden years.
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