By: Patrick O’Connell

Ever see artistic graffiti? These elaborate drawings clearly convey a message and are executed by talented “artists.” But most graffiti I see, like the stuff on my neighbor’s garage, is annoying, ugly and a destruction of property. It’s illegible and pointless.

Sounds like some of the advertising we’ve …

When it comes to building awareness, direct can make you a household name

BY: VICKI POWERS

As chief marketing officer at Illinois-based Cancer Treatment Centers of America (CTCA), Jack Moore knows he has a battle on his hands.

His corporation is competing for its share of the $74 billion cancer treatment …

Cable companies find magazine helps boost loyalty - and sales

BY: TANYA IRWIN

The battle for the cable box has moved to the mailbox. Facing increased competition for their share of the television market — and challenged to sell a variety of new services — some regional cable services are …

Successful B-to-B loyalty is built on partnering with customers

BY: Jennifer Haupt

Reward programs can play a role in deciding where consumers will order pizza on a Friday night or which drugstore they’ll frequent for toothpaste and soap, but when it comes to business-to-business marketing, the rules of loyalty change …

Agency markets to diverse populations by looking for commonalities

BY: anne marie Sylvester

Many advertising agencies plan diversity campaigns by focusing on what makes that ethnic or racial group different from the mainstream.

Jo Muse thinks that’s short-sighted. The president of Hollywood, Calif.-based Muse Communications, says to effectively market to diverse …