“People have put up with computers mangling their names for a long time, and they are just tired of it,” he says. How tired? Bad customer data costs U.S. businesses $611 billion per year in postage, printing and staff overhead, according to a study by The Data Warehousing Institute, a Seattle-based training and certification company.
Continue reading…Archive for July, 2006
Seth Godin Thinks BIG
He set the marketing world on its ear with talk about permission marketing and purple cows. Now, Seth Godin shares new thinking about how marketers need to adjust to their ever-changing world and make their messages resonate with their target audience.
Continue reading…Using Direct Mail to Make Your Brand a Household Name
His corporation is competing for its share of the $74 billion cancer treatment industry, while working from outside the system. CTCA is not affiliated with any hospital networks and, in fact, takes pride in offering an alternative to the traditional treatment model.
Continue reading…Cable Companies Find Magazine Helps Boost Loyalty
The battle for the cable box has moved to the mailbox. Facing increased competition for their share of the television market — and challenged to sell a variety of new services — some regional cable services are fighting back with, of all things, a printed magazine.
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