Archive for July, 2006

Customers in Captivity: Is Your Loyalty Program Working?

July 1, 2006 | by Jeanne Bliss
Large Business, Loyalty, Medium Business, Opinion, Small Business

The gig is up. Customers have our number, and they’ve had it. It’s just plain too much work to reap the benefits of a “loyalty program.”

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Over the Hill: Baby Boomers Vital for Marketers

July 1, 2006 | by Aaron Dalton
Large Business, Medium Business, Small Business, Statistics

The first of the Baby Boomers will turn 60 this year. Yet this generation remains one of the most vital for marketers, with substantial wealth and influence. Here’s more on what makes the Boomers tick.

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The Moments of Truth in Marketing

July 1, 2006
Large Business, Medium Business, Opinion, Small Business

Any marketer worth his or her salt can talk a great game. But once the talking’s done, every idea or campaign faces a point of no return, a Moment of Truth, when the potential for success, failure or total ignominy are placed squarely in the hands of the consumer.

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Integrated Messaging Maps Helps Company with Multi-Channel Marketing

July 1, 2006 | by Frederick Neil
Integrated Marketing, Large Business, Opinion

Direct is the foundation on which CDW Corp. was created more than 20 years ago. And it is a significant factor in how we’ve grown to No. 343 on the Fortune 500 — we generated $6.3 billion in revenues in 2005 — by offering technology solutions to businesses, government and education.

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