Germs, kids and fake creatives: How to reach consumers in unexpected ways

BY: Leslie Werstein Hann

Let’s be honest: Who wants to talk about the bacteria that is spreading from the company bathroom to …

BY: Patrick O’Connell

Eons ago while in junior high, I rode the bus to school. One day, a brilliant but unappreciated kid got on the bus wearing a chicken suit. Sounds pretty crazy, but something motivated him to beg for attention. Being adolescent boys, attention we gave - and I’m …