At Citi Cards, the power of our brand starts with our focus on the customer. We begin by listening to them and then develop our products around their wants and needs.
Continue reading…Archive for May, 2006
Revolutionary Thinking
Faced with new challenges, the automaker is taking a new approach to marketing, and Kim Kosak, the brand’s general director of advertising and sales promotion, couldn’t be happier — or busier.
Continue reading…Invite Leaves Customers Board – not Bored
Sometimes the answer to your marketing problem just hits you upside the head like a 2-by-4. Take the case of 84 Lumber Co., a Pennsylvania-based lumber yard chain with more than 500 stores. The company wanted to revamp its store opening strategy for 2005 and knew it needed a way to break through and make a big impact.
Continue reading…Ideas that Clean Up
Let’s be honest: Who wants to talk about the bacteria that is spreading from the company bathroom to all over the office? Worse yet, consider having to design a marketing program for a hygiene system to combat it.
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