BY: KATHY MAFFEI, Senior Vice President

At Citi Cards, the power of our brand starts with our focus on the customer. We begin by listening to them and then develop our products around their wants and needs.

Direct mail is a critical component in our outreach to customers - both current …

Chevrolet drives new media to marketing success

BY: DAN GRANTHAM

Faced with new challenges, the automaker is taking a new approach to marketing, and Kim Kosak, the brand’s general director of advertising and sales promotion, couldn’t be happier - or busier.

Viewers of the New Year’s Eve celebration in Times Square …

Lumber company finds unique way to get the word out

BY: SCOTT S. SMITH

Sometimes the answer to your marketing problem just hits you upside the head like a 2-by-4.

Take the case of 84 Lumber Co., a Pennsylvania-based lumber yard chain with more than 500 stores. The company wanted to …

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