Selling value from the valley

BY: STEPHANIE STEPHENS

If you cruise by the organic section of your grocery store and think those products are for “someone else,” think again. Though some believe this is an industry still in its infancy, about 39 percent of the U.S. population use organic products. …

Agency succeeds by breaking down internal barriers

Forget all that stuff about consistency being the hobgoblin of little minds.

At The Richards Group, a Dallas-based agency with projected billings of $1.2 billion, consistency counts. When the agency finds a marketing message that works, it sticks with it: think Chick-fil-A cows.

“Advertisers often …

Using a mobile phone as your response mechanism

BY: rick mathieson

Let’s face it: You’re asking a lot of us. Sure, your direct mail package is pure genius. Your list hits a bull’s-eye. And your offer is solid gold.

But what about that response mechanism? At today’s average 2 percent …

What’s wrong with prime-time television?

Well, we could offer our humble opinion, but we’ll leave it to the viewers polled recently by Harris Interactive on behalf of the Association of American Advertising Agencies.

Topping the list was “too many ads,” an opinion held by 32 percent of those polled. By way of …

BY: KATHY MAFFEI, Senior Vice President

At Citi Cards, the power of our brand starts with our focus on the customer. We begin by listening to them and then develop our products around their wants and needs.

Direct mail is a critical component in our outreach to customers - both current …

Chevrolet drives new media to marketing success

BY: DAN GRANTHAM

Faced with new challenges, the automaker is taking a new approach to marketing, and Kim Kosak, the brand’s general director of advertising and sales promotion, couldn’t be happier - or busier.

Viewers of the New Year’s Eve celebration in Times Square …