If you cruise by the organic section of your grocery store and think those products are for “someone else,” think again. Though some believe this is an industry still in its infancy, about 39 percent of the U.S. population use organic products. Insiders figure the industry is growing at the rate of 20 percent annually.
Continue reading…Archive for May, 2006
Many Hats, One Mission
That’s why The Richards Group resurrected the Fruit of the Loom Fruit Guys when it landed that account a few years ago. The agency knew inherently that consumers knew the fruit guys, loved them and responded to them — so why not keep a good thing going?
Continue reading…You Make the Call
Let’s face it: You’re asking a lot of us. Sure, your direct mail package is pure genius. But what about that response mechanism? At today’s average 2 percent to 5 percent response rate, consumers are too busy fast-forwarding through TV commercials to act on your little missive.
Continue reading…We Interrupt This Program to Bring you an Important Message…
Topping the list was “too many ads,” an opinion held by 32 percent of those polled. By way of comparison, only 22 percent thought the quality of the programming was the biggest issue facing TV, and a mere 4 percent thought it was profanity.
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